Between the unflattering fluorescent lighting and the challenge of finding a suit that actually fits both your top and bottom half, swimsuit shopping can be a total nightmare

Now repeat that experience say 20 – 30 times. That's about how bad it is for many plus-size women to find a swimsuit that not only fits but is actually stylish and pretty.

Shopping For Plus Size Swimwear

Read on to discover our take on why finding a great swimsuit can be so difficult. 

Cherry Blossom Frill Bikini Top and High Waist Pant

The Need for More Plus Size Swimwear Options

It used to be easy for designers to ignore the plus-size market because we didn’t have the diverse representation that is now at our fingertips with mainstream media and platforms like Instagram. Now these women have a voice and as holders of a large share of the market – roughly 20 billion dollar a year market for plus size swimwear, retailers are realising they need to sit up and take notice and start offering quality, fashion forward pieces for women of all shapes and sizes.

Despite these steps forward, companies like Curvy Swimwear are a minority and there is still a shortage in the market for stylish, quality plus size swimwear.

Still, companies like Curvy Swimwear and Capricosca remain in the minority. There are brands like Cupshe and Seafolly, that carry limited plus-size swimwear, but most mainstream brands still don’t extend their ranges to include plus sizes and the industry as a whole remains largely uncharted. 

Island Story V Neck Tankini Top

What are the Problems Facing Plus Size Women Now?

The biggest problem plus-size women are facing right now is the lack of options when it comes to swimsuit styles.

The styles are often one extreme to the other. Either overly matronly or too sexy and designed to a one-shape-fits-all mould.

There has been a clear disconnect between designers and their customer and their needs. Designers aren’t approaching the process from a fashion point of view or they are working with preconceived ideas about what women actually want to wear. Just like all women, plus size women carry their weight in different places and to only offer two styles of swimsuits is ridiculous. One style is not going to fit all.

The plus size customer has always been under served when it comes to age appropriate clothing that is stylish, fashion forward and fits well. No one has taken care of these customers until now. 

Hawaii Blue Ruched Underwire One Piece

Plus Size Influencers

Things are starting to change in the industry, for one, women are beginning to speak up. Models like Robyn Lawley and Ashley Graham, both of whom are plus sized, stepping up to help give plus-size women more options, calling the industry out on the lack of representation and working with brands to design swimsuits that cater to what the plus size woman wants!

What needs to change? 

Once everyone realizes that, plus size or not, then it'll be easier to promote this idea that plus size women not only want but deserve a quality, cute swimsuit like everyone else. 

Tahiti Wide Strap Swim Dress


Plus Size Swimwear – Why is finding a great swimsuit so hard?



Leave a comment

Comments will be approved before showing up.

Also in News

Our Top 10 Favourite Self Love Mantras For Lockdown Blues
Our Top 10 Favourite Self Love Mantras For Lockdown Blues

September 16, 2021 3 min read

Unexpected and prolonged lockdowns can get us down. Many of us are not used to staying home for extended periods of time with limited physical interaction with others.

Often, we find ourselves stuck in a social media loop, consuming content that can affect our self-worth and happiness. We have more of a tendency to compare our reality to someone else’s perfectly curated and edited highlight reel. 

Staying positive and keeping our spirits up is challenging. It takes work. Affirmations and mantras are positive ways to encourage ourselves daily to keep going. Here are some of our fav self-love mantras!

Read More
Santorini Blue Double Frill Bikini Top and High Waisted Pant
Why are my swimmers disintegrating?

September 06, 2021 3 min read

So, you’ve treated yourself to a gorgeous new swimsuit only to find it is falling apart after a few wears. This is a frustrating and disappointing situation to find yourself in, especially since shopping for the perfect swimsuit can be such a difficult task.
Read More
Velvet Swimwear Collection
Why We Don’t Photoshop Our Models

September 02, 2021 5 min read

Here at Curvy Swimwear, we love sharing beautiful images of models and customers wearing our gorgeous swimwear. Our goal is to promote and celebrate a diverse range of body types and appearances through images that are real and untouched.
Read More